Hi, I'm Martin.
I'm a solo founder based in Germany, running three of my own brands with AI — and this blog is where I share exactly what works in real, everyday work. No hype, no theory, just what actually holds up when you run it yourself.
I write the AI guide I wished I had.
I've been working with Claude and other AI tools for over a year, running multiple AI agents that handle blogs, content and day-to-day workflows across three of my own brands — every single day. Most of what I know I learned the slow way: by breaking things, fixing them, and figuring out what actually works versus what just sounds good in a thread.
This blog exists because the AI advice online is mostly noise — recycled hype, affiliate fluff, and "10x your output" promises from people who've never run the tools at scale. I wanted a place with the opposite: practical, tested tips for solopreneurs who'd rather get one thing working than read another thread about it.
Everything I write here comes from real use on my own sites. If I recommend a tool or a workflow, it's because I actually run it — not because someone paid for a mention. When something doesn't work, I say so too.
I write in English, and most of what's here is for anyone running a small business or side project solo, in any niche. No big company behind this — just me, sharing what I learn as I go.
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