Martin
Founder & Builder
Merci
Best Friend & First User
Hi, we're Martin & Merci.
"Stop writing. Start publishing."Sofily started where every blogger gets stuck.
I started writing online with the same problem most bloggers hit eventually: too many drafts, not enough hours. The publishing pipeline — research, write, format, image, upload, SEO — was eating the whole week.
I tried every tool out there. Most were either too generic (one-size-fits-nothing AI wrappers) or too enterprise (built for content teams, not solo creators). So I started building what I actually wanted: a desktop app that takes prompts in, ships finished WordPress posts out.
That became Sofily Content Engine. It's the same tool I use every day to keep my own sites publishing. No copy-paste, no tab-juggling, no AI that hallucinates citations.
I don't build alone. Merci is my best friend and the first user of every tool I ship — she runs Seasonal Home Magic and Mystic Art, both powered by SCE. We talk through every feature, every workflow, every weird edge case before it ships. If something works for her real, daily publishing rhythm, it makes it into the tool. If it doesn't, it gets cut.
Sofily Software is the studio where I build these tools and share what I learn — practical AI workflows for people who actually publish.
AI tools built by someone who actually publishes.
Most "AI for bloggers" tools are built by people who never wrote a blog post. Sofily is the opposite — every feature comes from a real publishing pain I had this week.
Built from real pain
If a feature exists in Sofily Content Engine, it solved a problem I had while publishing. Nothing speculative, nothing chasing trends.
Solo creator first
Built for the one-person publishing operation. No teams, no approval workflows, no "enterprise" features that get in your way.
No subscription trap
One-time purchase, lifetime updates, runs on your machine. You own the tool, not the other way around.
The sites Sofily actually powers.
Sofily isn't theory. It's the engine behind real, daily-publishing sites — including the ones my best friend Merci and I run together.
Seasonal Home Magic
Merci's home decor blog
A curated inspiration hub for cozy, practical seasonal home decor — spring, summer, fall, winter, and every cozy corner in between. 400+ articles and growing weekly, every single one shipped through Sofily Content Engine. Pinterest-driven traffic, real homes, real ideas.
Live · 400+ articles Visit siteMerci's Etsy Shop
Digital coloring pages and printable products
My best friend's Etsy shop, Merci's — featuring printable coloring pages, digital downloads, and seasonal printables. This shop is the foundation of the content: SCE builds blog posts based on these products, so the content is always tied to real, in-demand topics.
Live · Etsy productsMystic Art
Merci's review & inspiration blog
Merci's second blog at mysticart0601.com — articles inspired by the products from her Etsy shop and other creative finds, written for people who love unique, beautiful things. SCE generates the articles directly from the product references, so the blog stays connected to what people are actually buying.
Live · Etsy-inspired articles Visit siteTools that ship — not promises.
One flagship product live, more on the way. Every tool starts as something I needed for myself.
Sofily Content Engine
Desktop app for AI-powered WordPress publishing. Articles, listicles, Etsy listings, multi-site management.
Learn morePinterest Automation
Bulk pin generation with multiple AI providers, multiple styles, full Pinterest CSV export. The visual front of the publishing pipeline.
Notify meLet's talk.
I'm most active on Discord — drop in, say hi, ask anything. Email works too if you prefer something slower.
Want to build something together?
Whether it's a bug, a feature idea, or you just want to talk about AI publishing — drop into Discord. That's where it all happens.
Join the Discord